Developing new Lithopone formulations, one that enhances the properties of the existing Lithopone is anticipated to boost the demand for Lithopone white pigment during the forecast period. Reinforced Lithopone is one such development, wherein a copolymer is added to the polymerization reaction to yield Lithopone with increased weather resistance. Moreover, development of nano-scale Lithopone is anticipated to attract market interest during the forecast period. 

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Titanium dioxide (E 171) is authorised as a food additive in the EU according to Annex II of Regulation (EC) No 1333/2008.  

While the FDA maintains that the regulated use of titanium dioxide is safe, the European Food Safety Authority and some other experts warn of potential, serious health risks.

Nano-sized TiO₂ generally shows low or no acute toxicity in both invertebrates and vertebrates. However, exposure of Daphnia magna to 20 ppm TiO₂ for 8 consecutive days was found to cause 40 % mortality. Zhu et al. showed minimal toxicity to D. magna after 48 h exposure, while upon chronic exposure for 21 days, D. magna suffered severe growth retardation and mortality. A significant amount of nano-sized TiO₂ was found also accumulated in the body of the animals. Similar findings with coated nano-sized TiO₂ (T-Lite™ SF, T-Lite™ SF-S and T-Lite™ MAX; BASF SE) were reported by Wiench et al. Biochemical measurements showed that exposure to TiO₂ NPs induces significant concentration-dependent antioxidant enzyme activities in D. magna. Lee et al. showed that 7 and 20 nm-sized TiO₂ induced no genotoxic effect in D. magna and in the larva of the aquatic midge Chironomus riparius.

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For a substance that is relatively unknown to the public, it’s amazing how many everyday products TiO2 can be found in. Because of its many varied properties, our skin, cities, cars, homes, food and environment are made brighter, safer, more resilient and cleaner by TiO2. With a legacy of 100 years of safe commercial use, TiO2 is only going to become more vital as our environment faces greater challenges from a growing population.

You may be taking a second look at your favorite candy after hearing this week's news about titanium dioxide. Recently, a lawsuit was filed against Mars, Inc. based on claims that the manufacturer's popular Skittles candy is unfit for human consumption. The class-action lawsuit, filed in U.S. District Court for the Northern District of California in mid-July, alleged that the candy contained heightened levels of a known toxin called titanium dioxide — a food additive that the company previously pledged to phase out from their products in 2016, according to the Center for Food Safety.

As for titanium dioxide, the FDA approved titanium dioxide for use as a food additive in 1966. The last time the agency reviewed the additive’s safety, according to the Guardian, was in 1973.

The updated evaluation revises the outcome of EFSA’s previous assessment published in 2016, which highlighted the need for more research to fill data gaps.  

TiO₂ comes in many different forms. However, only a few of these forms are considered food-grade (acceptable to be added to food). Many studies that raised concern about the safety of TiO₂, including the concern for genotoxicity, used forms of TiO₂ that are not considered acceptable for use in food and have different properties than food-grade TiO₂. Other studies did use food-grade TiO₂, but took steps to break the material down into smaller particles than what would normally be found in food.

In recent years, there has been growing interest in the development of novel applications for Chinese anatase titanium dioxide, such as in the field of energy storage and conversion. For example, it has been investigated as a potential electrode material for lithium-ion batteries, due to its high conductivity and stability. Furthermore, its photocatalytic activity has been explored for use in dye-sensitized solar cells, where it can help to improve the efficiency of solar energy conversion.

China is at the forefront of the titanium dioxide industry, with manufacturers like Lomon producing high-quality products such as R996 grade titanium dioxide for the paint industry. Titanium dioxide is a crucial ingredient in paint production, as it provides opacity, brightness, and UV protection to the finished product.

Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”

What's the deal with titanium dioxide?

Lithopone 30% has a lower coverage power than titanium dioxide. For this reason, Lithopone 30% can only partially substitute titanium dioxide, between 5 and 40%. 

The whole scientific experimental design in some of these studies is‌ very flawed, Kaminski said.

Studies have been carried out with both emulsion paints and powder paints, both with clear results on how the use of lithopone supplier 30% reduces the appearance of algae in the paint once it has been applied (see photos).